One of the biggest problems music producers and record labels face is whether their artist will produce hits or not. The cost of producing and launching an album is so high that sometimes an artist who could have produced the song of the year, does not even get a chance to release his album. In these situations both the record label and the artist are effected. What if I told you there was a way to minimize risk and increase the odds of launching a hit album?
Back in 2002 a company known as Polyphonic, a subsidiary of Group AIA, used artificial intelligence and natural sciences to determine a songs hit potential. They called this technology the Hit Song Science (HSS), which analysed the mathematical characteristics of music (by isolating aspects such as melody, tempo, pitch, rhythm and chord progression) and compared them with characteristics of past music hits. Based on these mathematical characteristics, each song was mapped on to a multidimensional grid known as the "music universe". All the hit songs formed a cluster and if the song to be tested fell in the hits cluster, it had the potential of becoming a hit song. The song becoming a hit depended on other factors also such as marketing and promotion.
The closeness to a cluster was indicated with a "Hit Song Science Score" on a scale of 1-10, with higher scores indicating a great hit potential. Polyphonic believed that if the HSS score was above 7, 9 out of 10 times the song would have been a hit.
The closeness to a cluster was indicated with a "Hit Song Science Score" on a scale of 1-10, with higher scores indicating a great hit potential. Polyphonic believed that if the HSS score was above 7, 9 out of 10 times the song would have been a hit.
While this product seemed like a sure shot winner, Polyphonic was unable to convince producers and record label companies to buy this software.
The HSS is just one of the many examples to show how Artificial Intelligence can make our decisions easier and more accurate. Imagine if a simple idea like this can make our lives better in someway, the possibilities with using Artificial Intelligence in any field are endless. Think about it, we have right tool Artificial Intelligence to shape our future. The question is, how will you use this tool to your benefit?
The HSS is just one of the many examples to show how Artificial Intelligence can make our decisions easier and more accurate. Imagine if a simple idea like this can make our lives better in someway, the possibilities with using Artificial Intelligence in any field are endless. Think about it, we have right tool Artificial Intelligence to shape our future. The question is, how will you use this tool to your benefit?
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